Welcome to the
LensQuote FAQ Page

Standard pricing plans cover up to 3 office locations. $35/month per additional location after 3. Bulk pricing available—reach out for custom rates.

Once you sign up for LensQuote, you won’t need to worry about licenses! You can have as many staff members/logins as needed with no delays.

Unlike other online retailers, LensQuote offers a distinct advantage to your practice, providing long-term benefits and enhancing your business! While it may seem tempting to compare yourself to these vendors, the reality is quite different.

As a physical entity, your practice offers unparalleled service and convenience. Patients can have all their contact lens needs met on the spot, without additional steps. Studies indicate that patients are willing to pay up to 20% more for this level of convenience. Therefore, when you base your prices on online competitors, you could inadvertently sacrifice this additional margin.

Moreover, your practice is not just another product—it’s superior. Comparing prices in-office sends the wrong message to your patients, signaling that price is the only consideration, overlooking the exceptional service you provide. By encouraging comparison shopping, you risk breaking the social contract with your patients and reinforcing the idea that price is paramount.

Ultimately, the best way for your practice to thrive is to eliminate comparison shopping altogether. If patients are turning to online retailers, it’s likely due to other factors. Instead, focus on highlighting the value of in-person care and personalized service offered by your practice. LensQuote is here to support your practice’s success by enhancing patient experiences and reinforcing your practice’s unique value proposition.

While the digital screen offers the best in-person visual presentation during your patient interaction, we do advise that you text the patient the quote as well. Patients tend to respond well to something physical that they can take with them. We recommend printing the quote if the patient doesn’t want to be texted, especially if the presentation occurs in a different location from payment collection. We found that this amplifies the response and consistently achieves more annual supply purchases.

1. Checkout can be an ideal place to both present the contact lens sale and accept payment. The closer you place the presentation to the payment, the less time for indecision. However, you do risk losing some buyers due to sticker shock. Some patients, especially more cost-conscious ones, can freeze when they see a number, short-circuiting their decision-making process. The way to avoid this would be to present them a quote sooner in their appointment.
2. Many offices use their clinical staff and/or exam rooms to present contact lens sales. The advantage of using the clinical space is that it’s directly tied to the doctor, and the closer that you can put your sales presentation to the doctor’s recommendation, the more likely you’ll convert an annual supply. It also gives you the personal space to discuss financial details and answer questions outside of the public eye. The exam room is ideal, if you have the facilities to accommodate.
3. The optical may be the most common location, as opticians tend to be the person most adept at sales in the office. LensQuote was built to spread out the ability to sell to nearly everyone in the office. This may allow you to rethink if the optical is truly the best location for selling, or if it is an additional stop that could be dropped. Either way, LensQuote can be easily used by opticians in the optical in print or screen form.

Most practices utilize a contact lens distributor who covers the cost of direct shipping annual supplies, making it free for the patient. We suggest passing this onto your patients. For non-annual supply orders, we recommend that you do not charge a shipping fee either. Instead, consider adjusting your pricing so that the shipping is paid for when someone purchases even a partial supply. Note the success of Amazon™ and their shipping policies.

If you don’t already direct ship your contact lens order, it might surprise you to know that it can be a benefit to your practice. In-office efficiency overall improves with less parking lot congestion, less in-office traffic, and less verifying orders. There are concerns that by reducing foot-traffic in the office, that this limits opportunities for additional sunglass sales, for example. We think that by eliminating these visits, you are competing more directly with online retailers who are pitching their convenience to the new generations of patients. Matching their convenience may strengthen your value. If you allow patients to pay for contacts at pick-up, you will need to shift to always receiving payment prior to ordering. As a plus, you’ll no longer have inventory to manage for those patients who don’t pick up their contacts! Of course, every office is different, and you should apply these ideas to your specific practice.

We’d be happy to work through any additional questions you may have. Please send an email to our team and let’s connect!